Birmingham Accountant Reveals A Big Mistake: Set Advertising Goals; Don’t Measure

Goal setting? Really? Honestly, this whole ritual of “goal-making” can be very cliche, but look — all of us Birmingham small business owners still do need little “nudges” to help us actually make changes in our lives. I see it as my role in your life to not only provide authoritative and actionable advice for your Birmingham business financial situation, … Read More

Randall M. Hancock CPA, PCBirmingham Accountant Reveals A Big Mistake: Set Advertising Goals; Don’t Measure

Birmingham Accountant Reveals A Big Mistake: “Treat All Prospects the Same”

There’s always a ton of doom and gloom out there, with unemployment figures, continual media drip of bad news, and just general bleakness about the prospects for Birmingham small businesses. Grumbling about the ACA, inflation, mounting national debts … blah, blah, blah. Not that these aren’t serious problems, but we don’t have to join the grumblers, do we? I’d much … Read More

Randall M. Hancock CPA, PCBirmingham Accountant Reveals A Big Mistake: “Treat All Prospects the Same”

Birmingham Accountant Pleads With Birmingham Businesses: Run Advertising That WORKS

When I chat with my Birmingham business owner friends, I find that many of them are adopting a “herd mentality” when it comes to marketing their Birmingham business. And I’d like to see that change for you, and for all my business owner friends. Granted, I know my limits — I’m an accountant, not a marketing guru. But I pay … Read More

Randall M. Hancock CPA, PCBirmingham Accountant Pleads With Birmingham Businesses: Run Advertising That WORKS

Randall Hancock On Customer Targeting

Randall Hancock here, with some business wisdom for you. As is often cited, more fortunes were made during the Great Depression than during any other time to that point (and well beyond, even when you adjust for inflation). I say this to point you (and me) higher, and to lift our vision about what is possible in the Birmingham marketplace … Read More

Randall M. Hancock CPA, PCRandall Hancock On Customer Targeting

Randall Hancock On: Retrieving What Was Lost

With the markets taking a dive the past few weeks, it’s up to us mighty Birmingham small business owners to keep this economy on the track it needs to be. And that’s not even really a “patriotic” sentiment … I just don’t want to have to live through another “recovery”, you? So, in that light, I’ve recently had success with … Read More

Randall M. Hancock CPA, PCRandall Hancock On: Retrieving What Was Lost

Randall Hancock Shares How To Help Your Managers Manage

Now, moving on to something I had to be very clear about during our busy season — “delegation”. It’s such a catch word that we often don’t think through its layers. For instance, we all know the old cliche: “Delegate, don’t dump!” But one area that I’ve seen many Birmingham businesspeople struggle with is in helping others do this effectively, … Read More

Randall M. Hancock CPA, PCRandall Hancock Shares How To Help Your Managers Manage

Randall Hancock On How To Get Help From Smart People

I’m loving the spring here in the Birmingham area — it always feels like it’s the perfect time to get a fresh start on new initiatives and ideas that have been on the backburner for our Birmingham tax accounting firm, but which can now be brought to the front. Especially, might I add, when it’s after April 15th! We are … Read More

Randall M. Hancock CPA, PCRandall Hancock On How To Get Help From Smart People

Many (many!) thanks

As I write here from Birmingham Tax Accountant Headquarters, it’s the day before tax day (which is Tuesday the 15th), and we are pushing hard during this final stretch! Procrastinators are streaming through our Birmingham office doors (after all, we welcome them here), the phone is ringing off the hook, and my email inbox is overflowing. Another year, another tax … Read More

Randall M. Hancock CPA, PCMany (many!) thanks

Birmingham Tax Accountant Suggests You Shake Up Your Business Plans a Little

Yes, this is the last full week of tax season for Birmingham – area (and national) “passthrough” small businesses and individuals (the deadline is Tuesday the 15th, and you knew that, right?) — so why am I taking this time to write about your marketing and business strategy? Because it’s the best way I know to keep my own iron … Read More

Randall M. Hancock CPA, PCBirmingham Tax Accountant Suggests You Shake Up Your Business Plans a Little

Birmingham Tax Accountant On Using Negative Emotions In Your Business

If it wasn’t for the existence of all of those peppy inspirational news aggregation sites, all of the negative stuff in the media (especially, nationally — but even right here in the Birmingham area) would be pretty overwhelming. But there is a reason why that’s the case. The old journalist refrain: “If it bleeds, it ledes …” is a truism … Read More

Randall M. Hancock CPA, PCBirmingham Tax Accountant On Using Negative Emotions In Your Business