Randall Hancock’s Advice: Meet Less, Be More Productive

Are you like me? Because occasionally I find myself loathing “meetings”. Working in business accounting, I know as well as anyone that they are absolutely necessary at times — and a business that NEVER has them probably won’t get on the same page with the frequency or alacrity that succeeding in 2014 (and beyond) now requires. It’s a fast-moving marketplace, folks. But … Read More

Randall M. Hancock CPA, PCRandall Hancock’s Advice: Meet Less, Be More Productive

Randall Hancock’s Advice: Work Less, Be More Productive

I was inspired by all this talk of independence. I thought about my work here in the Birmingham area, and the work of our business clients — and, well, I’m here to offer you a “Randall Hancock” personal challenge, of sorts: Take a day off this week. One day more than you normally would. No email. No work texting. Heck, … Read More

Randall M. Hancock CPA, PCRandall Hancock’s Advice: Work Less, Be More Productive

Birmingham Accountant On: The Making of Long-Term Customers

How are you and your Birmingham area small business feeling about 2014 so far? Now that we’re just about halfway through, it’s a nice time to take stock. So, really, I’d be interested: How are things going for you so far? Send me a quick email here at Team Randall Hancock so I can get a feel for it. Running a small … Read More

Randall M. Hancock CPA, PCBirmingham Accountant On: The Making of Long-Term Customers

Randall Hancock’s 27 Reasons To Purchase Your Own Building

We probably advise our Birmingham accountant firm’s clients every week on how to handle their businesses, and their finances. It’s a big part of what we do around here at Team Randall Hancock, and many clients don’t even realize how much we’re willing and able to help. (And that’s fine, because we are plenty busy — but always willing to … Read More

Randall M. Hancock CPA, PCRandall Hancock’s 27 Reasons To Purchase Your Own Building

Randall Hancock Shares Another Big Mistake: No Client Tracking

In this week’s Business Strategy note, I am continuing my little war on bad business, this time about one of the key differentiators I see among my most successful Birmingham business owner friends. I hate to say it, but it is an almost obsessive attention to the finer points of sales — frequency, cost-per-sale, “upsells”, etc. Even in “regular” Birmingham … Read More

Randall M. Hancock CPA, PCRandall Hancock Shares Another Big Mistake: No Client Tracking

Randall Hancock Reveals Another Big Mistake: Ignoring Negative Feedback

I’ve been hitting some common notes the past couple of weeks on behalf of my Birmingham small business accounting clients: Grumbling about the economy (and how it never helps us). Bad advertising. Bad measurement. Well, let’s add another to the mix, shall we? Seems like an appropriate way, staring, as we are, down the barrel of the sultry Birmingham summer, … Read More

Randall M. Hancock CPA, PCRandall Hancock Reveals Another Big Mistake: Ignoring Negative Feedback

Birmingham Accountant Reveals A Big Mistake: Set Advertising Goals; Don’t Measure

Goal setting? Really? Honestly, this whole ritual of “goal-making” can be very cliche, but look — all of us Birmingham small business owners still do need little “nudges” to help us actually make changes in our lives. I see it as my role in your life to not only provide authoritative and actionable advice for your Birmingham business financial situation, … Read More

Randall M. Hancock CPA, PCBirmingham Accountant Reveals A Big Mistake: Set Advertising Goals; Don’t Measure

Birmingham Accountant Reveals A Big Mistake: “Treat All Prospects the Same”

There’s always a ton of doom and gloom out there, with unemployment figures, continual media drip of bad news, and just general bleakness about the prospects for Birmingham small businesses. Grumbling about the ACA, inflation, mounting national debts … blah, blah, blah. Not that these aren’t serious problems, but we don’t have to join the grumblers, do we? I’d much … Read More

Randall M. Hancock CPA, PCBirmingham Accountant Reveals A Big Mistake: “Treat All Prospects the Same”

Birmingham Accountant Pleads With Birmingham Businesses: Run Advertising That WORKS

When I chat with my Birmingham business owner friends, I find that many of them are adopting a “herd mentality” when it comes to marketing their Birmingham business. And I’d like to see that change for you, and for all my business owner friends. Granted, I know my limits — I’m an accountant, not a marketing guru. But I pay … Read More

Randall M. Hancock CPA, PCBirmingham Accountant Pleads With Birmingham Businesses: Run Advertising That WORKS

Randall Hancock On Customer Targeting

Randall Hancock here, with some business wisdom for you. As is often cited, more fortunes were made during the Great Depression than during any other time to that point (and well beyond, even when you adjust for inflation). I say this to point you (and me) higher, and to lift our vision about what is possible in the Birmingham marketplace … Read More

Randall M. Hancock CPA, PCRandall Hancock On Customer Targeting