Randall Hancock Reveals How to Catch Your Prospect in 8 Seconds (or Less)

In the midst of all of this world chaos, hopefully, you’re still recognizing the need to market your services aggressively. The best way we in the Birmingham area can be “prepared” for whatever comes is having a healthy, cashflowing business. But consumers and buyers are affected by everything around us, and despite the recent rash of ice-bucket-induced generosity (which is … Read More

Randall M. Hancock CPA, PCRandall Hancock Reveals How to Catch Your Prospect in 8 Seconds (or Less)

Killer Momentum

So here we are, finding ourselves about to begin a beautiful Birmingham fall… Isn’t it amazing how quickly time has flown by in 2014? Soon we’ll be halfway through this century’s second decade. And I still remember holding my breath at Y2K! Crazy. There’s a reason for my mini-meditation, today, on time and its passage. You see, it’s SO easy … Read More

Randall M. Hancock CPA, PCKiller Momentum

Randall Hancock Reveals 3 Significant Marketing Mistakes (Part 3 of 3)

An honest question for you: how’s business, as we wrap up the summer? Is there anything I can do to help you this week? I obviously take pleasure in helping my clients and business owner friends thrive during this craziness in our culture and economy, and my weekly Notes are just one way I’m happy to help. But I hope … Read More

Randall M. Hancock CPA, PCRandall Hancock Reveals 3 Significant Marketing Mistakes (Part 3 of 3)

Randall Hancock Reveals 2 More Advertising Mistakes

I’ve come to realize that WE are our own worst enemy, when it comes to running our businesses … not external factors, not market forces. It comes down to looking in the mirror, and taking responsibility for the results we’re currently experiencing. So, if things are down right now: don’t blame anyone but yourself. This doesn’t mean self-flagellation, but instead … Read More

Randall M. Hancock CPA, PCRandall Hancock Reveals 2 More Advertising Mistakes

Randall Hancock Reveals 3 Common Advertising Mistakes

With all of the chaos swirling around — Israel/Palestine, Russia/Ukraine, the border mess, EBOLA, etc. — it’s tempting to just throw your hands up and drown yourself in work … or drown yourself in the chaos, and rut there for a while.So how are you feeling about your business this week?I’ve got some marketing and sales advice to lift your … Read More

Randall M. Hancock CPA, PCRandall Hancock Reveals 3 Common Advertising Mistakes

Birmingham Small Business Accounting Expert On Refocusing Right-Thinking For You and Your Team

Last week we talked about small business owners (perhaps like you) forgetting to “sell”. You see, what I’ve found when working with my business owner clients in Birmingham and beyond is that when you focus on something enough, it becomes “big” and crowds out room for the truly big issues. The client service coordinator focuses on moving the paper, getting … Read More

Randall M. Hancock CPA, PCBirmingham Small Business Accounting Expert On Refocusing Right-Thinking For You and Your Team

Randall Hancock’s Advice to Business Owners: Don’t Forget This!

There do seem to be some signs that our country’s economy is shaking off at least SOME of the doldrums. Despite all of the foreign policy chaos we’re seeing, domestically speaking stocks are high, confidence is steady, and though there are still plenty of reasons for concern, things could be improving in the Birmingham area, as well. But even with … Read More

Randall M. Hancock CPA, PCRandall Hancock’s Advice to Business Owners: Don’t Forget This!

Randall Hancock’s Advice: Meet Less, Be More Productive

Are you like me? Because occasionally I find myself loathing “meetings”. Working in business accounting, I know as well as anyone that they are absolutely necessary at times — and a business that NEVER has them probably won’t get on the same page with the frequency or alacrity that succeeding in 2014 (and beyond) now requires. It’s a fast-moving marketplace, folks. But … Read More

Randall M. Hancock CPA, PCRandall Hancock’s Advice: Meet Less, Be More Productive

Randall Hancock’s Advice: Work Less, Be More Productive

I was inspired by all this talk of independence. I thought about my work here in the Birmingham area, and the work of our business clients — and, well, I’m here to offer you a “Randall Hancock” personal challenge, of sorts: Take a day off this week. One day more than you normally would. No email. No work texting. Heck, … Read More

Randall M. Hancock CPA, PCRandall Hancock’s Advice: Work Less, Be More Productive

Birmingham Accountant On: The Making of Long-Term Customers

How are you and your Birmingham area small business feeling about 2014 so far? Now that we’re just about halfway through, it’s a nice time to take stock. So, really, I’d be interested: How are things going for you so far? Send me a quick email here at Team Randall Hancock so I can get a feel for it. Running a small … Read More

Randall M. Hancock CPA, PCBirmingham Accountant On: The Making of Long-Term Customers